Mediatica Spa | Market Research e Web Analytics
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Customer satisfaction, customer loyalty & retention, market segmentation
Product design, pricing
Positioning, benchmarking, market share models, assessment of market potentials
Focus Group
Brand surveys, communication test
Unbiased checks, climate analysis, mystery shopper

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MARKET RESEARCH E WEB ANALYTICS

INNOVATION, COMPETENCE, FLEXILIBITY,
OUTCOME ORIENTED

Mediatica has developed a deep knowledge about marketing-oriented processes aimed at market surveys, product and service design and surveys to support quality processes, by working in all sectors with different types of customers based on size and needs. The development of processes with highly innovative content provides enterprises with unique and tailored surveys.

In carrying out its research activity, the group becomes the enterprises’ partner rather than a simple supplier and combines:

  • important and well structured assets, especially in terms of fieldwork on the territory (for individual surveys, with a vast network of  face to face as well as telephone surveys, with 400 C.A.T.I workstations) and hardware and software equipment. A network of 500 specialized interviewers in competence centers disseminated on the national territory provides quick and efficient responses to each costumer request.
  • Capacity and flexibility in developing innovative solutions, especially in telecoms, where the enterprise made noteworthy investments in new enabling technologies, especially in NFC (Near Field Communication).
Innovation in data collection and usage
Mediatica is constantly looking for innovative technologies for market survey, with a specific focus on:
  • datacollection mechanisms, with interviews using applications for smartphone or tablet, where interviewers key the answers directly in the database, accessible in real time via a specific Platform;
  • new ways to exploit data, with specific portals to collect campaign data to assess progress and subsequent access to processed data at different aggregation levels ( all operator’s collected data can be extracted at national, regional, provincial level and even at the individual retail point of sale).

 

Face to face survey / supplied quality survey

Apart from managing large volumes of telephone surveys, Mediatica has a consolidate know-how in research activities that call for the presence of “surveyors”, either face to face ( in P.A.PI or C.A.P.I modes) or supplied quality (mystery shopper and objective checks).

Mediatica provides a broad network of skilled market surveyors:
  • focused on face to face surveys in various research fields (TLC / transport / Pharmaceutical/ GDO ) with in-depth knowledge in operational issues that can emerge during the survey;
  • competent and efficient in carrying out surveys:

    – the mystery shopper technique (simulating and in some cases even purchasing a product);

    – objective control technique, with discretion but resolution on the monitored service;

  • a tested control structure with high quality standards throughout all fieldwork phases;
  • operating and rooted on the entire national territory.
Mediatica S.p.A. Via Silvio D’Amico 40 – 00145 – Roma – tel. 06-546411 – fax 06-94443308
Iscritta al Registro delle Imprese di Roma REA n. 968750 – C.F. 05489340728 – P.I. 06464901005 – Cap. Soc. € 1.245.600,00 (i.v.)
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